Same as POC! In Latin America and the USA, the people who consume most of the luxury brands are POC (Latinos, Asians, African descendants, Arab descendants, etc..).
If you are older, you can juxtapose how Larry Bird spent his dough vs. the "other" NBA players.
I've been trying to study this phenomenon for decades. One out of thousands of examples: I knew a hot Colombian model in Panama who would buy an iPhone instead of sending money to her mother (the grandmother) in Colombia, who was︀ caring for her little son. stupi#21 stupi#21 stupi#21
One in Madrid: A Brazilian model sent money to her︁ brother, who was staying at her apartment because he had no money for his own︂ apartment. He was jobless, illegal, and not searching for a job. So, he took her︃ rent money and bought luxury clothes instead of paying the rent for the place he︄ was living in. stupi#21 stupi#21 stupi#21
I have way too many of these stories.... hi%#
As soon as I︅ see this, I dash! Escape that sinking ship, and no matter what, I do NOT︆ lend them or give them ANY money! Hence, why I use burner phones. I'll throw︇ that number out right away! dev56""" rof/%
Source:
The Color of Luxury Buying!