Last year, Twitter's 50 million users posted 8 billion tweets, according to research firm Synopsos, which means Google and Microsoft are paying roughly 3¢ for every 1,000 tweets. That's a pittance in the world of online advertising. Top media sites often get $10 or $20 per thousand page views; even remnant inventory, leftover Web pages that get sold through ad networks, goes for 50¢ to $1 per thousand. The deals put "almost no value" on Twitter's data, says Donnovan Andrews, vice-president of strategic development for the digital marketing agency Tribal Fusion.
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Last edited by a moderator: Jan 7, 2010
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