No, there is nothing crazy for normal purposes.
I would consider them the market leader for brokerage accounts in Switzerland. They started over 20 years ago as newcomer and with way lower fees than what UBS charged you.
There are newer offers such as FlowBank. They do have lower fees, but their service is neither prime nor stable. They may rebrand, close, etc. anytime. Not that you lose the money, but it will cost you a lot of time to move all your assets.
Also, with any offering and especially if you are not Swiss, there are cheaper offers for any component they offer. For︀ FX, Interactive Brokers is cheaper, for SEPA transfers, banks are cheaper, etc. But the general︁ banking and brokering package is very attractive and has a large customer base in Switzerland.︂