Company Jurisdiction and VAT questions for ebook company

[valtrue]

Hi,

I looking for detailed support. Maybe someone can help me with my problem.

1. Where (besides UK and Portugal) can I register a company concerned with selling e-books on EU market(selling to multiple countries)?
I need few options. In last months I moved my residence to UK.

a) fast and cheap option
b) fast but expensive option
c) the best option

I consider Bulgaria but they have very poor accountants and I'm not sure about this destination for my business.

2. Could someone provide information about VAT on sales and advertising for that kind of company (possible ways of accounting and procedures)?

a) VAT-MOSS
- is it the best solution for company with business profile mentioned above?
- how to start registration procedure?
- how long does the prodecure take?
- what documents are required?
- do I have to take certain actions to adapt/integrate my shop with the VAT-MOSS?
- are there any important issues I need to know about?

b) How to settle Google Ads spendings? I need a step-by-step guide.

Money trainsfering schema:
-> Customer pays via Stripe/Paypal/Local Payment Operator amount of 10.00 with VAT in local currency
-> I transfer money to my bank account
-> I want to pay for Google Ads

VAT rate for Google Ads is a full rate, about 20% (depending on country).
Should I pay full VAT rate for ads and full VAT from sales (MOSS) and apply for return from goverment? or what? how it works?

Example 1 based on B2C sales to customer from Germany:
1000 euros -> sales - ex. vat rate for e-book in Germany 7% -> round total vat to 70 euros
500 euros -> adwords ads expenses 500 + 20% vat. 100 euros vat for adwords ads.

Example 2 based on B2C sales to customer from UK:
1000 GBP -> sales - ex. vat rate for e-book in UK is 0% -> total VAT: 0 GBP
500 GBP -> adwords ads expenses 500 + 20% vat. 100 GBP vat for adwords ads.

In this case I will pay more VAT than I receive from sales. How to deal with this?
When I should pay vat and how? I need very detailed information about procedure.

 

[burden]

valtrue said:
VAT rate for Google Ads is a full rate, about 20% (depending on country).
Should I pay full VAT rate for ads and full VAT from sales (MOSS) and apply for return from goverment? or what? how it works?
Click to expand...

if your company is registered for VAT you don't pay VAT to google, you pay local VAT - no company shall charge VAT if you provide a VAT number to them or if they are outside of EU.

 

[dirtyharry]

You can do it with a Cyprus Ltd , easy to setup, not cheap and it does not looks too shady. i know their are the neine sayers around here, they don't like Cyprus for some reason.

Personally I have only had good, very good experience.

 

[valtrue]

burden said:
if your company is registered for VAT you don't pay VAT to google, you pay local VAT - no company shall charge VAT if you provide a VAT number to them or if they are outside of EU.
Click to expand...

My friend had Irish company. No VAT registered. No VAT number provided to Google Ads -> Google charged him VAT for ads.
I have UK company, no VAT registered, no VAT number provided to Google Ads -> Google never charged VAT.