Valuing an online business typically comes down to a simple formula: you take the average monthly net profit and apply a multiple to it, usually between 24 and 36 times. Based on your numbers , a net profit of $2,500 to $3,000 per month , that would put your estimated valuation somewhere between $60,000 and $108,000.
However, the final value depends on a range of factors beyond just the raw profit. Buyers will look at how consistent and stable your income has been over time. If your business shows steady earnings over at least 12 to 24 months, that works in your favor. The age︀ of the business also matters; a company that has been running for more than two︁ years typically has more credibility and less perceived risk, which helps justify a higher multiple.︂
Another key consideration is how involved you are in the day-to-day operations. Businesses that are︃ relatively automated or easy to hand over tend to sell at a premium because they︄ don’t require the buyer to be tied down to it full-time. Clean financial records, documented︅ processes, and a clearly transferable structure all add value and trust in the eyes of︆ buyers.
The type of business also plays a role. A content site, e-commerce store, SaaS︇ product, or affiliate model may each be valued differently based on the perceived stability and︈ market demand. The more passive or reliable the income, the better.
If your business has︉ been running profitably for a couple of years with good fundamentals, a multiple closer to︊ 30x or even 35x could be entirely realistic, even if it registered offshore.
